Breaking into a new field when you lack “experience”

One of the many things I love (and do well) is using branding and marketing strategies and tactics to help people in life and career.  As a quick reminder, strategies are what we want to do (i.e., create, advance in, or even break into a new field/career/industry).  Tactics are how we actually go about doing it (i.e., work as a consultant doing freelance projects while keeping your full time gig, taking a part-time job to pay the bills or creating some ‘hustle’ on the side).

Regardless of industry, you need to first identify and then communicate a consistent and distinct professional brand.  Often, all you need is just a simple phrase or even a couple of words that can effectively communicate who you are and what you do (i.e., your brand).  Let’s say you’ve worked for a few years in internal communications and you are making a segway into TV production – your brand may be a “master storyteller.” Or perhaps you work in IT or Project Management helping organize processes or correct other people’s problems, so your brand is an “organizer of chaos” or the “fixer.”

Once you have clearly defined the essence of your brand and its core attributes, now you have to find (or most likely create) untraditional ways to promote yourself.  Your first step is to draft (or hire someone) to develop a professional biography.  

A bio is one of the best marketing tools for anyone involved in career exploration or seeking to advance to the next level of career readiness.  It allows you to transcend the confines of titles, and put the focus on what really matters (the experience itself) and not when it occurred. For example, you may have worked in sales 10 years ago for five years. That information sticks out like a “you really don’t have experience in this field” type of resume. But the bio lets you tell your whole “story,” and enables you to pick the characters, roles and scenes that relate to what you want to do now and moving forward.

A resume is a linear, chronological history of your professional life.  And, people are just as linear as the resume. Often, we only see what’s presented right in front of us.  You show someone a resume of a person who hasn’t worked at the “required” level (for more than a decade or even at all), then that’s how they will see you.  But if you give them your customized resume (a requirement for almost every job) and also provide a great bio that tells your complete professional story in a way that demonstrates your brand value, you might be given a shot to prove yourself.

Your bio effectively unites your professional brand, “unrelated” experience and work history, and prepares you to tell a believable story.  A believable story is one that convinces others you are the perfect person for the job, despite what your resume may or may not ‘say.’  Your story is not something you “wing” on the interview but rather what you create and fine-tune well before any opportunity presents itself.

With your bio, brand and believable story in hand, you are armed to explore and create unconventional ways to get to your end goal.  Volunteer or work for free to get more hands-on experience in an area where you want to work.
Reach out to a larger competitor who doesn’t have the time (or desire) to support clients that are “too small for them” but just right for your start-up business.  Take a class or teach one to network with both instructors and peers who are currently doing the very thing you dream about.  

Almost every great “empire” started as a side hustle, so today do one small thing to jumpstart yours.  In doing something unconventional, I promise you that not only will it pay off but it will get you several steps closer to life and career that enables you to do what you love.

Sometimes you can’t see it, but you can “feel” that thing you were born to do is coming.

Career Confidence :“Will the real (fill in the blank) please stand up?”

Some days I feel like a fraud. Don’t you? The shoes I’m supposed to fill are too big even for me. I’m doing my best to be and act like the given or chosen “title” I’m wearing at the moment – parent/child – CEO or currently unemployed – self-employed/working for “the man” – whatever it may be.  It doesn’t matter. At times, I’m hanging on by a thread getting everything done, and I simply feel like I don’t measure up.

Starting this blog is an amazing lesson that is continually unfolding. There have been many days when many things have gone wrong or someone has “passed” on the opportunity to participate. Of course, I’ve asked myself many times, what the heck do I know about writing a blog and book about anything, let alone living life doing what you love and exploring meaning and purpose?  I’ve gone there, and then some.

But at the end of the day, I’m doing this for me. I am confident in myself and my vision, and desire to make a difference in the world (let alone in my life) – in this particular way. That’s it!

I’ve been asked many times, and in many different ways, where does my or anyone’s confidence come from? Truth is, I don’t know. But I do know all things being equal – ability, opportunity and support (in my opinion the three pillars to successfully doing what you love) – the one thing that makes the difference in who swims and who sinks, is confidence.

Confidence is not to be mistaken with arrogance. Arrogant people are insecure and overcompensate, not to mention project how they feel about themselves unto others. Sure, some arrogant and even narcissistic people are very successful.

What I am proposing here is that confident people simply know and are excited about the great things that make you, you. What are the skills (no matter how random) or the talents and abilities you bring to whatever you do in some unique way that creates value?

And, if you don’t know what these things are, you’d better figure them out, and soon – because life and career requires not only knowing it, but also the confidence “to make things happen.”

I know many talented, bright, energetic people who don’t know their professional or personal self-worth. They lack confidence. They are looking to others to give them some 10-point roadmap on how to have a successful career in (fill in the blank). It’s a map that simply doesn’t exist.

Here’s a question for you. If you don’t know what makes you special (i.e., what is your point of differentiation), then how in the heck (not to mention why) is the person you want to work for or with supposed to figure that out for you?

And here’s another. If you can’t point to at least one thing you’re good (and interested in), then how can someone else believe great things about who you are and what you can do for them? That’s where it all comes down to: a mental game that’s rooted in your self-confidence.

We all need to restore and, at times, simply find confidence in ourselves.  Sometimes we fake it to make it, and at other times we hold onto the tiny bit we have and just run. Like all skills – confidence comes easier for some but takes practice for us all to really get it right. And as some food for thought, here are my top three “how-to” ideas.

1. Listen to people who genuinely compliment you, and take it in. I can recite many things my nursery school teacher Ms. Guida said to and about me that made me believe to this day that I can do almost anything I set my mind to, including, “Patrice may be the only two year old I’ve met who could be dropped in the middle of the woods and somehow figure a way out.”

2. Think of the times you thought you would never get through XYZ but somehow did anyway.

This (especially for you analytical types) means you actually have a greater statistical probability of being successful in the future, because you previously succeeded. So what the heck, try it – the odds are in your favor.

3. Find one thing you are really good at it and bring that “thing” to others.

This third and perhaps most important/difficult point is first realizing that your “thing” can be the smallest thing. It could be that you make one darn good cookie or pretzel. Perhaps you’re magnificent at managing egos and music careers. Or like me, maybe you’re simply good at talking (especially on your feet) and have a way of getting others to listen in a way that connects you to them, and them to others.

We all know the stories of the Beyoncé, Benjamin Franklin (my favorite person from history) and Beethoven. For us mere mortals, don’t expect big abilities and talents because they must likely won’t appear in that form. Instead, our “it” will be a series of many “little” things about us or just things that we do very well. I love Josh Quittner’s line: “The things we are good at, are the things we tend to do.” In themselves our “things” are not huge, but some have huge “potential value” for others. You may think one thing, what’s the big deal, how is that one thing going to change anything? Well here’s a newsflash … one thing can change everything.  

Let’s say you find something you’re confident you do really well. I can’t promise that it will lead you to a life and career full of purpose and passion. But I can guarantee you that if do just one thing really, really well – people will ask what else you can do well, too. It’s basic economics and supply and demand. Build great demand for one thing (i.e. your business “cash cow” that supports the largest segment of market share/profit) and then it will be very easy to convince people you can deliver when they need something else that you might “be just perfect for.”

Start today by exploring and ultimately being clear about one thing you do well and can bring to any table with confidence. But do the whole process with confidence as well. Next we’ll figure out ways to find or create opportunities, not to mention that actual “table(s)” for you to bring your confidence to.

I confidently know some days I don’t know what the heck I am doing and figure it out as I go.  But instead of fearing what I don’t know, I claim this fact with as much confidence and exclamation as I can muster.  

Confidence is that turn on the path that leads many of us to the very thing we’re supposed to do or enables us to do the current jobs or careers that aren’t going anywhere with greater sense of purpose.

When you really think about it, it’s not that hard because at its core confidence is simply knowing who you are and who you’re not – and being ok with both. All it means is doing something you’re really good at that makes you feel proud and happy with a sense of accomplishment. Be confident in being yourself because it’s the one thing at which you can never fail.